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A Shopify website design agency is a company that specializes in creating high performing online stores with user-friendly interfaces, customized storefront and multiple payment options using Shopify’s top-rated platform.
These specialized agencies have experience in delivering captivating designs that yield intuitive user experiences, engage the visitors and guide them to checkout.
They understand the connection between design and sales funnels well. Therefore, combining their technical skills and creativity they develop products that help brands:
Shopify website designers offer a range of services that often go beyond website building.
In fact, most of them can act as full-service digital partners, covering different areas, from branding to marketing.
Some of the most common service offerings include:
The most common pricing structures among Shopify website designers in the US are the fee per hour and the fee per project.
When it comes to the fee per hour, these agencies usually price their services on time estimates.
The cost approximately varies between $50 and $150 per hour and typically depends on:
The cost per project also ranges from agency to agency, so you may come across firms that accept projects valued between $1,000 and $50,000.
In addition, the Shopify platform offers several pricing options as well. So, businesses can choose between:
These are the key reasons why you should hire a Shopify agency:
While there are hundreds of templates that almost everyone can set up to create an online store, it takes hiring an expert to deliver a high-performance platform.
So, the key reason why you should invest in a professional Shopify agency is quality.
There are 7.1 million companies around the world that sell online. (etailinsights)
But what does it mean for you?
Well, it means the number of websites that you compete with is huge.
To stand out from the crowd and outperform your competition you need to have a captivating digital storefront that captures your audience’s eyes and engages them.
In fact, as much as 73% of companies invest in design to differentiate themselves from the competition.
Shopify website designers not only have the creativity to create compelling sites, but they also have the knowledge to study user needs and behavior.
So, they know what it takes to process your vision but also to ensure the best possible shopping experiences.
90% of users leave websites because of poor design. (Sitejet)
As businesses grow and industry trends change, online stores need to be updated so that they prevent being stuck in a time warp.
Shopify website designers in the USA will hold your hand and provide you with support and maintenance continuously.
They will implement trends as they emerge and make the necessary updates so that they ensure an engaging user experience at all times.
87% of consumers look for products online. (Retail Dive)
But how will you make sure that your products are visible to them and pop up in the search engine results pages (SERPs)?
The answer is SEO.
It truly doesn’t matter how compelling your online store or products are if digital shoppers cannot find them.
For your Shopify store to stay accessible and competitive, your Shopify web designer will pay attention to key elements like:
Unlike other popular platforms on the market, Shopify also offers a set of marketing, analytical and selling tools that your partner will leverage to:
The number of cart abandonment is relatively high and reached a massive 76% in 2019. (OptinMonster)
The top three industries affected by leaving carts are finance (83,6%), travel (81.7%) and retail (72.8%).
With the Shopify Abandoned Cart Recovery Tool, you can review abandoned checkouts and send personalized emails with a link to the abandoned cart. This will help you to encourage them to complete the purchase.
Your Shopify partner will guide you through this process, help you increase the number of closed deals and boost your profit.
Shopify integrates with over 100 third-party payment providers across the globe.
The platform also has its own payment gateway – Shopify Payments (Stripe). It is quite easy to use and allows consumers to shop without paying any additional fees. And, it doesn’t require using a merchant account.
This is what makes businesses invest in Shopify design and development services and provide their users with an easy payment experience.
Your Shopify designers will make sure the payment system you choose is integrated properly.
Shopify is a powerful but easy to use eCommerce solution.
It is a hosted platform, which means everything a business needs to set up an online store is available out of the box.
Hosted eCommerce solutions differ from eCommerce content management systems like WordPress, WooCommerce or Magento which require separate installation and/or development and hosting.
Think of Shopify as an all-in-one eCommerce solution. As such, it’s an attractive option for small online stores.
It doesn’t necessarily require additional design or development (though we’ll talk about custom design later), so costs are lower than with other eCommerce solutions.
There is a monthly fee to run a shop on Shopify, but there are a lot of useful features included in the price.
For example, web hosting with unlimited bandwidth and 99.99% uptime is included. Shopify is level 1 PCI-compliant, which means merchants can be confident in the security of their stores. Such features are a major benefit to small businesses.
Because Shopify commerce is so easy to set-up, it’s a good solution for businesses that need to get to market quickly.
Working with a theme, it’s possible to get a site up and running within a few hours (or less). Quick setup, ease of use and approachable entry costs are among Shopify’s key benefits.
Shopify boasts over 100 themes available in the Shopify Theme Store. There are free themes as well as premium ones, most of which cost less than $200.
Having a store that’s fully functional on mobile plays a key role in the modern eCommerce environment and many themes meet this demand by offering responsive layouts.
Still, not everyone will be satisfied with a theme-based design. One of the benefits of building a site on Shopify is that the choice of whether to use a theme or create a fully custom design is yours.
Shopify customers have the option to work with a Shopify website designer to create a custom layout and visual design for their site - a preferred option for more experienced retailers with more complex needs.
Shopify recommends customers to choose from among their Shopify Experts to get help with custom projects.
The choice between using a theme or going with a custom design usually comes down to price versus flexibility.
Themes will always be the more cost-effective option, but custom design is invariably more flexible and allows businesses to build their online stores to their precise specifications.
Shopify Plus is Shopify’s enterprise eCommerce solution. It’s the platform’s answer to competitive eCommerce content management systems like Magento.
According to Shopify:
“Traditional enterprise eCommerce is broken: costly builds, crashed sites, and infrastructure that burns through development resources. Shopify Plus gives you a multi-channel platform with unmatched scalability so you can grow your business, instead of worrying about your website.”
Shopify Plus is still a hosted eCommerce platform, which means that technical support, hosting and implementation are handled by Shopify as opposed to managed by an external developer or third-party vendor.
It’s a competitive product to Magento’s hosted enterprise solution, Magento Commerce.
Shopify is a robust eCommerce platform that combines ease-of-use with powerful functionalities.
Though many small businesses choose to launch an online store with a Shopify theme, partnership with a Shopify agency allows for greater customization to meet a business’s specific needs.
These are the key factors to consider to choose the best Shopify web designer for your brand:
Here are the top 15 questions you should ask every potential Shopify web designer to make the right choice:
Shopify website designers specialize in creating compelling and high performing websites using the Shopify eCommerce platform.
They help brands achieve specific goals like:
The cost of their projects approximately varies between $50 and $150 per hour.
The key reason why you should hire a Shopify web designer instead of creating a store using a template on your own is the quality of the website you will get.
A professional agency can make all the difference since they:
To select the best Shopify agency for your brand consider these key factors:
Best of luck!
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