A corporate video production company is a specialized agency that produces professional films for businesses that can be used both for internal (e.g., training videos and event videos) and external (e.g., promotion and marketing) purposes. In managing the preproduction, production, and post-production processes, a corporate video production company helps communicate the business’s brand and values, striving to make the brand more memorable and relatable to its employees, stakeholders, and target audiences.  

Businesses value corporate videos because they help them overcome numerous internal and external challenges. This includes: 

• Lack of innovative ideas to creatively and effectively communicate the brand message 
• Challenges in crafting scripts, visuals, and audio that can successfully engage audiences 
• Complications in planning pre-production, production, and post-production to maximize efficiency 
• Struggles in providing the required equipment and software for a complete corporate video production process 
• Issues in accessing top animators, voice actors, crew members, professional actors, hair and makeup artists, and other essential talents 

Data shows that 93% of companies believe video is crucial in their marketing strategy, with 57% planning to dedicate more resources to video production within the year. According to the source, 43% of produced videos were product-related, 38% were educational and instructional videos, 18% were customer testimonials, and 10% were company culture videos. 

Success story 

While the statistics affirm the value of video assets, the following case study vividly illustrates how corporate video production companies are pivotal in building a positive brand image: 

• Challenge: To support the next generation of trade professionals, Project MFG annually holds Clash of Clans, an event where students from different American trade schools compete. Envisioning to present the event with an entire reality competition docuseries, the organization reached out to Synima. 
• Solution: In partnership with ATS, Synima interviewed the competitors, selected compelling storylines, and developed a script. For the next three days of the event, the agency captured it in action, focusing on the audience and students’ natural reactions to the events as they progressed. 
• Results: By the end of the event, Synima delivered multiple videos showcasing the importance of the event, its mission, and different student stories. The event’s YouTube videos reached over 100,000 views, impressing Project MFG and leading them to hire Synima for other smaller regional and subdivision competitions. 

Corporate video production companies create videos for various business operations, including marketing, recruiting, training, and internal communications. They provide a team of producers and crew members to professionally plan, shoot, edit, and distribute videos according to businesses’ needs and requirements. 

Key services that corporate video companies provide include: 

• Scriptwriting 
  Drafting the dialogues, voiceovers, and text that will appear on the video 
• Storyboarding 
  Planning the visual elements of a video, including camera angles and transitions, props, and cast positioning 
• Location scouting 
  Searching for potential locations for the video shoot and assessing their suitability in terms of lighting, foot traffic, and shooting permission for that specific area 
• Casting 
  Selecting talents that can effectively convey the intended brand message on video 
• Film and record 
  Recording raw footage and audio that may be included in the video, including interviews and B-Rolls 
• Audio mastering 
  Mixing and layering audio and music tracks to match the narration and emphasize the video message 
• Animation and motion graphics 
  Adding effects, illustrations, 3D elements, and other elements to enhance storytelling 
• Post-editing 
  Combining the raw footage together to tell a comprehensive and compelling story, which includes color correction, adding transitions, and formatting the video to select digital platform requirements (e.g., Instagram, Facebook, and YouTube) 

Below are common types of corporate videos: 

• Company profile video 
• Explainer video 
• Testimonial video 
• Internal communication video 
• Corporate social responsibility video 
• Recruitment video 
• Training video 
• Event video 
• Brand video 

Success story 

Indigo Productions’s project demonstrates the impact of a corporate video production company's services on businesses: 

• Challenge: Launching a new communications network, Markit Group tasked Indigo Productions with creating a visually stunning video to create hype among its target audiences and prompt them to visit its website. 
• Solution: Indigo Productions proposed a 3D exploration video concept and developed the script, narration, visuals, and original musical score. It also crashed a 300-computer render farm to create captivating 3D animation.  
• Results: The production efforts resulted in a 60-second 3D commercial that fully captures the essence of the client’s new product, Markit Collaboration Services.  

Corporate video production agencies charge between $1,000 and $50,000 per project, depending on the complexity of the video and other key factors: 

• Video length 
  Longer videos require more footage, editing, and crew members, increasing project costs. 
• Video location 
  Projects requiring long trips and multiple locations can raise project prices, as businesses are required to pay for travel and lodging expenses. 
• Type of video 
  Different video types require different equipment, tools, and teams. For instance, a fully animated video needs a team of animators and voice actors. On the other hand, a live video needs on-screen actors, hair and makeup artists, and costumes and props. 
• Project scope and requirements  
  Projects often entail hiring hair and makeup artists, renting locations, and producing props, leading to bigger production teams and extension of the costs. 
• Project timeline 
  Corporate video production agencies charge more for projects that require rush work and have shorter timelines. 
• Licensing fees 
  Although usually folded into the overall costs, projects that require purchasing of multiple sound, footage, and other elements can make the project more expensive. 

The top 50 corporate video production agencies on DesignRush charge an average of $154 an hour. 15.6% of the video production companies on DesignRush accept projects under $1,000, while 1% require a $50,000 minimum budget. 

You should hire a corporate video production agency because they have the expertise, tools, and equipment to produce professional corporate videos that effectively convey the intended message. This, in return, translates into higher conversion rates, brand trust, customer loyalty, and sales. Additionally, corporate video production agencies can provide access to talents, business partners, and locations that otherwise may have been difficult to source internally.  

Hire corporate video production agencies because they: 

• Lend expertise and skills in corporate video production and industry trends 
• Provide the necessary equipment, software, and tools to cover all production necessities 
• Reduce the cost of hiring temporary crew members, buying software, and renting equipment  
• Maximize return on investment by producing multiple videos from one footage 
• Have access to talent connections and unique shooting locations 
• Capture audience attention with professional videos 
• Optimize final video products according to various platform requirements 

Success story 

• Challenge: Educational toy company VTech Electronics experienced these advantages firsthand when it partnered with New Pace Productions to create demo videos of its products, intended to be featured across its Amazon store. The videos must comply with the platform’s requirements and be compatible with the client’s website and YouTube channel.  
• Solution: New Pace Production provided the equipment and personnel for the production and post-production processes and completed the editing, animation, and video graphics. It also closely collaborated with stakeholders, using Smartsheet and Frame.io to gather feedback and approval. 
• Solution: New Pace Production delivered nearly 100 product demo videos, ranging between 30 and 90 seconds. The project was completed within the client’s budget and a six-month deadline. The videos were highly praised and received favorable press coverage, elevating VTech’s reputation. 

You can choose the best corporate video production company for your business by following these steps: 

1. Research about videography 
   Learn more about the corporate video production process and what does it entails. This will help you understand how a corporate video production company can assist you with your project. 
2. Determine project requirements 
   Outline your purpose, goals, key performance indicators (KPIs), and desired deadline. Also, specify the video content, story, and the platforms where you’ll publish the video. 
3. Collect samples 
   Create a list of videos you want to emulate with your corporate videos. Doing so will help you better articulate your vision and how you wish the videos to be presented. 
4. Define your budget 
   Determine how much you can allocate to videography, casting, location rental, music scoring, props, and other items needed for your corporate video. 
5. Search for potential partners 
   Look at marketplaces, listings, community forums, and agency directories like DesignRush. Ask business partners and colleagues for corporate video production company references. 
6. Check their track record 
   Research the agency's background and review their past work, case studies, client testimonials, reviews, certificates, and industry awards. 
7. Evaluate specialty 
   Go through their list of services, business partners, and industry expertise to determine the agency's experience in your niche and whether it has the skills to effectively communicate your story and engage audiences. 
8. Send a request for proposal (RFP)  
   Provide a copy of your project scope, goals, expected deliverables, estimated timeline, video samples, and business background. Compare proposals from different providers to identify options that align with your needs and offer the best value for money. 
9. Interview the shortlisted agencies 
   Discuss with the corporate video firm how they plan to execute your vision and select those who understand your ideas, goals, needs, and values. 
10. Ask about their tools 
    Inquire about the agency’s type of cameras, equipment, and video editing software. Select agencies that use sophisticated and specialized equipment you might need. For instance, a drone for aerial shots. 
11. Negotiate the terms 
    Communicate your needs and financial considerations with the agency. Many corporate video production companies are willing to negotiate terms or suggest a pricing model that accommodates your budget. 
12. Settle the legalities 
    Before finalizing the contract with your chosen corporate video production company, make sure it outlines all project terms, including fees and expected deliverables. This protects both parties and clarifies expectations. 

If you need help with the selection process, visit DesignRush’s Marketplace. We’ll connect you with five suitable prospects based on your project requirements — for free. 

There are numerous key success metrics in corporate video production. However, it is important to choose the metrics that best align with your project goals, as it will give better insight into the effectiveness of your video. 

Below are common key success metrics for corporate videos: 

• Unique view count 
  Calculates the number of people who watch the video for the first time and can be compared to the number of expected viewers 
• Average view duration 
  Monitors the average length of time audiences watched your video and can determine their level of engagement 
• Play rate 
  Pertains to the number of people who play the video and is helpful when businesses have embedded videos without auto-play 
• Completion rate 
  Indicates the number of people that have watched the video from the beginning to the end 
• Audience retention 
  Identifies if viewers are skipping or dropping off from the video 
• Social shares 
  Determines the number of times people have shared the video on social media to identify the brand’s reach and visibility 
• Social media engagement metrics 
  Measures the number of likes, comments, and mentions on social media  
• Click-through rate 
  Monitors the number of times people immediately click the link associated with the video, which takes them to the company website or landing page 
• Conversion rate 
  Calculates the percentage of people taking a desired action, such as clicking the video link, buying products, or signing up for an event 
• Bounce rate 
  Measures the number of times a viewer closes the website where the video is embedded 
• Buffering time 
  Identifies the speed it takes for a video to load before playing 
• Return on investment 
  Compares the value a business earns from the video to the amount they spent creating it 

You can ask corporate video production agencies the following questions before hiring one: 

Its Relevant Background 

1. How long have you been in the business?  
2. Are you familiar with my industry and market? Can you share examples and references? 
3. Can you provide a portfolio of your completed corporate videos? 

Its Services and Processes 

1. What kinds of corporate videos do you specialize in?  
2. Can you walk us through your general workflow and process of creating a corporate video? 
3. What kind of gear, tools, and software are you using?  
4. Do you provide additional services aside from videography? Does the service extend to casting, video editing, post-production, and distribution? 
5. How long does it take to edit a corporate video?  
6. Do you offer revisions on edits or changes? If so, how many revisions are included in your service package? 
7. How do you handle changes in deadlines or timelines? 
8. What are your data privacy and security policies and practices? 
9. Do you outsource your services? 

Related to Your Project 

1. Who owns the copyright of our videos? What will happen if we don’t renew them after a certain period?  
2. What is our expected level of involvement? How much creative control can we have over the entire process? 
3. Who will be working on our project? What are their credentials? 
4. Will we have access to all the design source files? 
5. What is the typical length for a corporate video? What video length do you suggest for our project? 
6. What is the estimated timeline for our project? 
7. What are the costs associated with video production for our requirements? 

The best corporate video production companies in the US are the following: 

1. Indigo Productions 
   • 4.9 stars on DesignRush (15 reviews) 
   • 5.0 stars on Google (244 reviews) 
   • Top clients: IBM, Deutsche Bank, Salesforce, Sony Pictures 
2. Synima 
   • 4.8 stars on DesignRush (7 reviews) 
   • 5.0 stars on Google (7 reviews) 
   • Top clients: Meta, Deloitte, BBC, BMW, JPMorgan Chase 
3. Colormatics 
   • 4.8 reviews on DesignRush (8 reviews) 
   • 5.0 stars on Google (9 reviews) 
   • Top clients: Fiverr, Macy’s, Budweiser, American Express 
4. Acclaim Media
   • 5.0 stars on Google (5 reviews) 
   • Top clients: Dukane, America’s Financial Choice, Children’s Heart Foundation, Ecolab Company 
5. New Pace Productions
   • 5.0 stars on Google (10 reviews) 
   • Top clients: Canon, Bayer, Capital One, Amazon