photo of Haley Nininger

Haley Nininger

Director of Performance Creative, Silverback Strategies
Haley Nininger is Director of Performance Creative at Silverback Strategies — part analyst, part creative strategist, with over five years at the agency and a background spanning paid media, creative strategy, and UX design that helps brands stop guessing which ads will work and start building the systematic testing programs that find out. A James Madison University graduate, she captained an all-female team to a finalist spot in the 2018 Global Online Marketing Academic Challenge (GOMAC), won a design competition that same year to create the 40th-anniversary bus wrap for the Harrisonburg Department of Public Transportation, and co-founded the first national Digital Marketing Honors Society. Haley writes on the power of psychology in advertising, media and creative strategy, performance creative trends by channel, and activating research insights in paid media campaigns.

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