photo of Katherine Maclang

Katherine Maclang

B2B Editor
Katherine Maclang is an accomplished professional in journalism and marketing communication, with extensive experience working at top Philippine media company GMA Network. She has been published on Yahoo Finance, The European Business Review, and Benzinga. In film and TV, she has actively participated in the production of movies and series that have earned notable nominations and awards from prestigious international film festivals. Currently serving as a B2B Editor at DesignRush, she continues to make significant contributions to the AdTech world.
Follow on: LinkedIn Send email: katherine@designrush.com
Wiz Khalifa pouring out a can of Liquid Death
Advertising
Liquid Death Entered Pop Culture with Wiz Khalifa’s 'Bong Water' Ad
By   |  6 months ago  |  3 min read
Side-by-side Coke and Pepsi vending machines in downtown Indianapolis taken in June 1988
Advertising
Top 8 Brand Battles That Tickled Our Funny Bone
By   |  6 months ago  |  5 min read
Apple's iPhone 17 Pro in its three colors of silver, orange, and navy blue
Marketing
iPhone 17 and Air Bank on Performance & Longevity Amid Apple’s Market Struggles
By   |  6 months ago  |  3 min read
Brad Pitt sitting outside with a glass of espresso with the De’Longhi coffee machine beside him
Advertising
Brad Pitt & Taika Waititi Turn the De’Longhi Espresso Routine Into a Brand Story
By   |  6 months ago  |  3 min read
President Donald Trump signs The Genius Act
IT
Outsourcing to India’s $250B IT Industry May Soon Become Too Expensive for U.S. Businesses
By   |  6 months ago  |  4 min read
The B2B Marketing Expo United States Facebook banner
B2B
B2B Marketing Expo Las Vegas 2025 Puts Real-World Results on the Agenda
By   |  6 months ago  |  2 min read
A hamburger with Heinz ketchup, mustard, and pickle relish
Advertising
Kraft Heinz to Split Into 2 Public Companies for Focused Growth
By   |  6 months ago  |  3 min read
SEO
State of Search Conference 2025 to Equip Marketers for Quicker Growth
By   |  6 months ago  |  3 min read
Marketing
Johnnie Walker and Devereux Golf Reimagine Rivalry for the Streets of New York
By   |  6 months ago  |  3 min read
NFL stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, and Dak Prescott stand together under the banner: EARN YOUR SUNDAY
Marketing
Lowe’s Rallies NFL Powerhouses to Redefine Game Day for DIY Fans
By   |  6 months ago  |  3 min read
The NFL logo with an AI-generated float parading on a city road in the background
Artificial Intelligence
The NFL's 'You Better Believe It' Kickoff Ad Floats Fantasy, Fandom, and AI
By   |  6 months ago  |  3 min read
The Windows Vista Ultimate installer packaging with tagline: "The most complete edition of Windows"
Marketing
Windows Vista Overpromised: What CMOs Can Learn About Microsoft's $70B Brand Fail
By   |  6 months ago  |  7 min read