Neil Welsh

CEO and Founder, Silverback Strategies

Neil Welsh is the Founder and CEO of Silverback Strategies, a leading performance marketing agency built to close the gap between marketing metrics and real business results. Silverback has been recognized by Ad Age, Inc Magazine and The Washington Post as a top workplace, and Neil has been named a DIGIDAY Top Boss. Neil serves on the executive committee of the YPO Global Marketing Network and the Board of Directors of iFoster.

Marketing
Why Marketing Teams Need to Move From Attribution to Measuring Contribution
By Neil Welsh | 3 hours ago | 4 min read

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Neil Welsh

Why Marketing Teams Need to Move From Attribution to Measuring Contribution

Partner Content

INFINITI's QX65 Is a Case Study in Standing Out by Design

Why Social-First Ideas Need More Than Reach

How Resolving Easy Support Cases with AI May Lose You 87% of Customers