- Designer: Club Internal Team
- Category: App Design — Content
- Project Brief: Design a content-focused mobile app that connects creators, brands, and audiences through social missions, rewards, discovery, and flexible monetization tools.
A content app wins when earning feels as easy as scrolling. Club, a creator platform from the founders of Kick and Stake, folds brand deals into a mission feed of taps, follows, and social posts.
The interface runs clean and familiar, stacking white cards and pill buttons over big editorial brand photos, with a single violet accent carrying the brand work. A brand profile leads with the follow button, follower count, and commission rate up top, so the money terms sit in plain view before the missions.
Club borrows the grammar of social apps, setting a bottom Home, Brands, and Wallet nav under filter chips for available or in-progress missions. That familiarity lowers the learning curve, though it also leaves the app looking closer to a generic startup template than a product with its own face.
The mission detail screen is where the promise wobbles, listing "Post on TikTok" and "Story on Instagram" each tagged "No reward." For a platform selling the idea of getting paid to post, that empty slot undercuts the pitch at the moment a user decides to act.
