Standout Features:
- Highlighted reward feature
- Minimalistic UI
- Streamlined ordering process
Mary Li redesigned the app for Canadian coffee giant Tim Hortons with user satisfaction and functionality at its core, delivering a personalized UX and intuitive app design.
The personalized message about earned points on the homepage reinforces customer engagement and provides immediate insight into rewards. A conveniently placed "Details" button also allows users to dive deeper into earning and redeeming points, simplifying the process.
Additionally, the minimalist UI design uses Tim Hortons' iconic red shade, reflecting Canada's national color and reinforcing the brand's identity. The layout is clean and clutter-free, with legible sans-serif typography ensuring all information is easily accessible. This attention to simplicity and organization results in seamless navigation.
Lastly, the app’s streamlined ordering process significantly enhances user convenience. User-friendly filters such as nearby, recent, favorites, and delivery improve the purchasing journey. It enables customers to place their orders quickly without unnecessary steps.
