Standout Features:
- Running symbolism
- A color choice inspiring action and confidence
- A more refined glyph appearance
ACX Fit’s logo design makes you move. But it wasn’t always that way. The redesign, created by Hector Lorenzo, builds on the previous logo, giving it a new glow through a more fitness-related look. And this new version undeniably deserves recognition as one of the best gym logos ever.
The original emblem was tweaked in several places, including adding space between the lines building “A” and “X” at the intersections, as well as making the “C” a bit more edgy and assertive. When combined with the glyphs’ tilted positioning, the bright red hue inspires even the most demotivated potential clients to take action and start moving!
Did you know that red is the easiest color to spot? Check out how you can use this color from these inspiring multi-industry red logo examples.
While the top row mimics running and movement, the bottom row features a stable white “FIT” below the “X” in the bottom right corner. The logo effectively communicates both aspects of physical growth: the motion and the motivation to take action, and the importance of relaxation, patience, and confidence in the results.
