AXIA Energia

• Agency: Tátil Design
• Client: AXIA Energia
• Category: Logo Design — Professional Services
• Location: Rio de Janeiro, Brazil
• Project Brief: Create a professional services logo design that reflects AXIA Energia’s transformation into a modern energy and value-driven organization.

A professional services logo design carries institutional weight when it can hold six decades of legacy and a forward-looking repositioning inside the same mark. Tátil Design's identity for AXIA Energia does that by transforming Eletrobras, one of Brazil's most influential energy companies, into a brand built around connection and value creation rather than generation alone.

The mark is a sphere assembled from interlocking four-pointed star forms, rendered in white against an electric cobalt blue. The pattern reads as both a network in motion and a globe under construction, which puts articulation and growth into the same image without either reading canceling the other.

The name AXIA draws from axis and value simultaneously, anchoring the brand's verbal identity in the same conceptual territory as the mark. Confident, spaced-cap typography sits beneath the sphere with enough restraint to let the mark do the primary work.

The identity balances institutional credibility with contemporary expression across a system built for a new era of renewable energy leadership. Tátil Design delivers a rebrand specific enough to signal transformation and stable enough to carry sixty years of earned trust into whatever comes next.