Standout Features:
- Structural "H" emblem
- Minimalist monochrome color palette
- Clean geometric typeface
Artisan Nicole Howell puts a modern twist on stained glass, and her brand, HowellMade Glassworks, needed a logo to match. The identity, designed by Three of Four Design Co., symbolizes traditional craftsmanship with a clean, modern aesthetic.
The logo’s centerpiece is a bold, monogrammatic “H” formed from a symmetrical arrangement of vertical and horizontal bars.
The black-and-white construction uses both filled and negative space, referencing architectural drafting or stained-glass paneling while smartly avoiding the predictable, colorful look of traditional stained glass.
This technique signals a high level of design skill, a critical asset as 75% of consumers believe the 'look and feel' of a logo can make or break a company's success.
Plus, the stark, colorless approach enhances the logo's versatility and aligns it with a contemporary, high-end craft aesthetic.
Beneath the main emblem logo is the wordmark “HOWELLMADE,” which uses a clean, monospaced-style sans-serif font. The typeface is modern and free of any decoration, which perfectly matches the clean and structured feel of the icon.
The choice of such a clean and neutral font reinforces the handcrafted, disciplined feel of the brand’s product line. The all-caps treatment also adds a sense of assertiveness and confidence.
Three of Four Design Co. has created an identity that is architecturally thoughtful, uncommonly elegant, and deeply aligned with the craft it represents. This logo is more than well-made; it’s a smart and sophisticated piece of branding.
A great brand for a modern artisan needs to do two things at once: honor a traditional craft while feeling completely new and different.
That's why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
Visit our Agency Directory for the Top Logo Design Companies, as well as:
Our design experts also recognize the most innovative design projects across the globe. Visit our Awards section to see the best & latest in logo design.
