Standout Features:
- Playful and fun
- New pastel color palette
- Gentle, feminine atmosphere
KidDough’s branding used to be heavily reliant on the competitors’ behavior. And while it’s advisable to take advantage of their best practices and make them your own, it’s equally important to maintain your brand’s unique character.
KidDough’s distinctive characteristics are enabled to shine through Mello Experts' rebranding prowess.
The old logo design had scalability issues. And despite mimicking the most frequently used colors in the industry, it did not portray the brand’s identity well enough. So, the new emblem was built to better reflect the (emotional) values of the brand with a fresh palette that emphasizes them further.
The new logo design puts the baby's smiley face in the center, wrapped in a soothing teal baby blanket. The logotype is pink and cute, with a short and sweet gold tagline with increased spacing below it.
The pastel color palette, now unique to KidDough, also complements the typographical mixture of the soft and playful Comfortaa that inspires the free-flowing feminine energy with the always reliable Poppins font, known for its legibility.
