Standout features:
- Super minimalist design
- Flexible color story
- Straightforward design execution
You must remember in logo design that you don't need a flashy and flamboyant logo to show your colors as a brand or as an individual. All you need is a robust design that represents you as a brand.
Leigh Kennedy did precisely just that for his brand. He did not resort to sparkly designs or common design concepts. With this negative space logo design, he successfully crafted a symbol that transcends time without needing a design update from time to time.
You can only see the letter K on the logo, which instantly points to his last name, Kennedy. At first glance, people would immediately recognize that as his. That is a great thing because we use logos for recognition in the first place.
The use of black and white as the logo's dominant colors is also perfect because these colors are known to be classics and timeless.
Finally, the logo has no other visual elements besides the stylized letter K. This is a mark of a successful logo because everyone can recognize it thanks to its straightforward execution.
