Standout Features:
- Symbolic logo icon
- A straightforward typography
- No outrageous colors
As the brand name hints, Mark Dowson Consulting helps companies scale their businesses and boost their sales and revenue potential through top-notch business consultancy.
As such, fostering solid partnerships is at the core of their business – a value beautifully captured in their logo created by Giacomo Urgeghe!
At first glance, the logo icon looks like a spliced image of a percentage icon. That already serves as a good representation of the company’s nature and services. But if you look closer, it’s a simplified vector icon of two people shaking hands, engaging in a partnership.
With this abstract and visually engaging icon, keeping the typography simple and clean is a smart move. The thin serif and sans serif fonts in the logotype allowed the symbol to shine and the brand name legible (Here's how to choose the right typography for your brand).
