Standout Features:
- Monochromatic aesthetic
- Contemporary symbol + logotype design
- Integrated brand name initials
Minimalist monogram logos can be a hit or miss. They could either look chic and contemporary or plain and uninteresting. This monogram logo design by Thefingerprint for London-based photographer Matthew Alexander is a HIT!
The layout features a sleek and streamlined layout of the photographer’s initials molded into a singular logo icon. The letters “M” and “A” have been stylized with the same curved shape, making the illustration clean and coherent.
And that’s not all – the curved styling of the icon matches the font style of the brand name, too! (Discover the best font style for your brand).
This look certainly fits the brand since the photographer specializes in editorial, sporting events, PR, and corporate commissions.
The neutral, monochromatic colors added a contemporary touch to the logo design. The black, white, and grey color story gave the brand a professional character without looking too straightforward.
