Standout Features:
- An homage to the legend of the game
- Jersey number
- Iconic moments
Santos FC is one of the greatest Brazilian football clubs. Not only has it garnered many trophies and accolades in its long tradition, but they also nurtured the growth of some of the biggest names in the sport’s history. However, no name is bigger than Pele.
Gabriel Marcondes developed an intriguing rebranding concept for the iconic club that pays homage to the football legend who started his career with Santos FC.
This authorial project envisions a redefined logo design. The classic shield of the club features an added outlined number “1,” placed next to the ball in the top left corner. Together, it looks like the number “10,” the number Pele wore on his back.
The exact detail also resembles some of the most iconic goals of the Football King - scored through incredible bicycle kicks.
The rebranding campaign also includes the standardization of the official color palette and the focus on textures and patterns that apply to modern media while staying true to the roots of this centurion club. The color added to the club’s black and white is gold – representing the crown of the eternal King Pele. And if you are a football fan, check out these amazing football visuals!
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