Standout Features:
- Warm and inviting color palette
- Five-star visual
- Bold lowercase letters
Tobenna Etiaba's stunning logo design for the Paris retail store SON SON captures the essence of a welcoming, high-quality brand. The design flaunts meaningful symbolism. It features five stars arranged in a curved manner beside the logo, immediately indicating the five-star quality experience the brand promises.
However, this curved five-star visual is a convex, seemingly smiling icon in some packaging or marketing materials. It ensures the brand's vision of offering customers satisfactory and memorable retail ventures. This vision is supported by the logo design's warm and inviting color palette.
Using bold lowercase letters for the logo's wordmark creates a modern and friendly aesthetic. This typographic choice conveys a sense of approachability and casualness, inviting customers to connect with the brand on a personal level.
