Logo Designed by: Rob Bratney

Sugarbacon Proper Kitchen

Article by: Andrej Vidović

Published Feb 20 2026 - 1.47pm EST

Sugarbacon Proper Kitchen is a restaurant brand concept developed in collaboration with One Fast Buffalo. The identity blends bold, hand-lettered typography with warm, nostalgic color cues to reflect a refined yet approachable dining experience. The system extends across logo, menus, and supporting brand elements to create a cohesive presence from signage to table.

Hand-lettered logo delivers approachable character

Bold storefront signage anchors neighborhood presence

This website uses a colour palette of 4 colours

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Technologies & Tools

Description

Team Behind the Design

Designer: Rob Bratney
Client: Sugarbacon Proper Kitchen
Category: Logo Design — Restaurant
Location: Chicago, Illinois, United States
Project Brief: Create a memorable restaurant logo design and supporting brand system that reflects Sugarbacon’s approachable yet refined dining experience, including typography, color palette, menus, and brand applications.

The best restaurant logo design evokes appetite and atmosphere at first glance. Sugarbacon Proper Kitchen's flowing typography and warm golden hue create an identity that feels both nostalgic and modern, reflecting a space where comfort food meets thoughtful execution.

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