Standout features:
- Use of meaningful symbolism
- Interesting imagery
- Black and white color palette
Negative space is also perfect for abstract logo designs because it helps communicate the logo’s meaning, primarily if the brand relies on symbols to explain its values to the target audience.
This logo design by UNOM design is a perfect example of that. It looks like a couple of paper dolls with shadows that relay the company's story.
The symbolism in this design evokes strong emotions of curiosity and wonder. It is also a great conversation starter, especially for those seeing it for the first time, which can make lasting impressions.
Their wise use of symbolism blended with the choice of black and white as their color palette is a great way to ignite emotions, influencing anyone who sees it to talk about the brand.
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