Logo Designed by: Trenton Haddock

Truss

Article by: Branko Dimitrijević

Published Feb 20 2026 - 7.44am EST

TRUSS is a farm-to-table restaurant brand developed from naming through launch. Inspired by bowstring truss architecture, the logo combines structural forms into a refined circular mark. Clean typography and industrial references extend across menus, signage, print, and digital touchpoints for a cohesive restaurant presence.

Logo construction concept and primary brand marks

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Technologies & Tools

Restaurant

Description

Team Behind the Design

Designer: Trenton Haddock
Client: Truss
Category: Logo Design — Restaurant
Location: Nashville, Tennessee
Project Brief: Create a logo conveying Truss’s farm-to-table concept through architectural inspiration, refined typography, and scalable applications across menus, signage, and digital platforms.

An effective restaurant logo sets the tone for the entire dining experience. Truss reflects its architectural namesake through a circular emblem and confident wordmark, creating a mark that feels grounded, crafted, and aligned with the chef’s vision.

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