Asai

Standout Features:

• Smiley fruit illustrations
• Ginkgo branch symbol
• Pastel color palette

Adwoa Tuffour’s packaging design for Asai’s vegan ice creams features smiley fruit illustrations and a pastel color palette that creates a lighthearted and inviting aesthetic.

The design’s focal point is the playful fruit illustrations with subtly drawn smiles, highlighting the natural, fruit-based ingredients of Asai’s ice creams. Moreover, the smiley fruits make the product fun and appealing to consumers of all ages.

The ginkgo branch symbol on the packaging caps sends a powerful message of healing and longevity. Known for its medicinal properties and long lifespan, the ginkgo tree is an ideal symbol for a vegan product line focused on health and sustainability. Lastly, the pastel colors create a sense of natural beauty and further elevate the packaging’s aesthetic appeal.