Balaklava Reserve

Standout features:

• Illustrated vineyard location
• Gold accents
• Black and white label

Zolotaya Balka is one of the rare Russian wine producers with its own vineyards in Balaklava, Crimea peninsula. Balaklava has been a wine-growing region since before the ancient Greeks settled it and made it famous throughout the Black Sea and beyond.

When designing the new reserve’s packaging, Dochery, suggested taking this geographic location as the main focus point. “4.14” being the number of the sector where grapes are grown and selected, became the basis of the label design.

The stylized picture shown on it is, in fact, a cartographically accurate image of the Zolotaya Balka vineyards. The numbers written along the bottom edge of the label are its exact coordinates. This is how the agency conceptualized the idea of terroir wine, simultaneously infusing it with contemporary visual appeal and quite literally pointing to the place of origin.

Restrained colors and a detailed drawing map form the image of a noble, high-quality wine with a rich history behind its production. The opportunity to see a specific place where the grapes are grown creates a feeling of greater trust in the brand for the consumer.