- Agency: Green Duck Studio
- Client: Batson River Brewing & Distilling
- Category: Packaging Design — Food & Beverage
- Location: Dover, New Hampshire, United States
- Project Brief: Develop a cohesive brand strategy and scalable packaging system to support rapid growth while capturing the spirit, landscape, and character of Maine in every can.
Appealing craft beverage packaging design must unify variety without losing distinctiveness. Batson River’s system achieves this by anchoring every can in a consistent typographic framework while allowing each brew to tell its own regional story through detailed, place-driven illustration.
