Wine in a box is an international trend, but it was the first time this kind of product was being introduced to and produced specifically for the Israeli market. Thus the challenge was to create a change in the perception of consumers in the Israeli market.
The nature of the Bbox product was clear: it is meant to serve family and friends, as well as any get-together in general. Thus, the design of the product was conceptualized as easy and fun to use. The task of designing this product was to create a younger, simpler and different wine drinking product.
The designers at Awesome TLV designed a craft paper package box rich with fun wordings along with examples of wordplay that make Bbox stand out. The boxes are cardboard-brown in color, with fun quirky colors and fonts printed on them. The colors used are white, black and a deep burgundy color, which is reminiscent of the color of red wine. The burgundy patches have text written on them in solid white lettering that is on the heavier side. The white contrasts excellently with the burgundy color, ensuring that attention immediately goes to it.
White and black lettering, in bold upper-case text, has also been printed on the brown boxes, enhancing the design and adding a colorful charm to it. The packaging gives off a fun, youthful and vibrant vibe, while also maintaining the brand’s identity of producing high-quality wine.