Standout Features:
- Mediterranean vibe
- Color-coded taste differentiation
- Minimalist drawings of Italian landmarks
Morato Pane & Indee is a leader in the self-service bread sector that proudly reminds customers of their Italian heritage and culture in everything they do. In 2016, they developed a brand identity for the international market to convey the company’s appreciation for its Italian roots. So, they partnered with Neom to create Italian-inspired product packaging designs.
Snacks packaging design emits a fresh Mediterranean vibe with realistic pictures of the ingredients positioned at the bottom of the packaging. Above it, there’s a white background with all the essential details on the product in question. Then, the very top of the bag is color-coded to help the brand diversify the various flavors quickly.
To emphasize the Italian origin, the designers added the country’s flag above the products’ name and minimalist illustrations of famous landmarks and flagship products, like the Colosseo or a Vespa motorcycle.
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