- Agency: Studio Marie Marie
- Client: Father Carpenter
- Category: Packaging Design — Coffee
- Location: Berlin, Germany
- Project Brief: Develop a bespoke coffee packaging system and refreshed identity that reflects Father Carpenter’s reputation for quality while maintaining its welcoming, neighborhood café spirit.
Coffee packaging designs succeed when restraint merges with personality. The typographic system in Father Carpenter's packaging design signals craftsmanship and premium quality, while its oversized application creates strong shelf presence and immediate recognizability.
