- Designer: Sergio Laskin
- Client: Genda Doggie Ice Cream
- Category: Packaging Design — Pet Food
- Location: New York City, New York, United States
- Project Brief: Design playful pet food packaging that transforms dog ice cream into a fun, emotionally engaging brand experience for pets and their owners.
Pet food packaging usually reads as functional. Genda treats a tub of dog ice cream like something a person would want on their own counter.
The typography carries the joke. A fat, black display face stamps "GENDA" across the front the way a premium human ice cream pint would, while "Doggy Ice Cream" sits above it small enough to land as a punchline, so buying a treat feels emotional rather than utilitarian.
The color coding sorts the flavors at a glance. Each tub gets its own soft shade, blue for blueberry jam, cream for salted caramel, pink for raspberry milkshake, so the range reads as a set without repeating a single busy label.
The hand-drawn characters do the brand-building. Line-art pets in sunglasses and cones give every cup a small scene instead of a spec sheet, dropping the clinical pet-aisle look while keeping the "high quality protein, no sugar added" claims present but never letting them run the design.
