- Designer: Emily Norris-Jones
- Client: Happy Place
- Category: Packaging — Food & Beverage
- Location: North Vancouver, Canada
- Project Brief: Develop a vibrant, wellness-forward packaging system that communicates both gut health benefits and emotional uplift through expressive color, playful flavor naming, and strong shelf visibility.
Effective food & beverage packaging must balance health credibility with emotional appeal. Happy Place achieves this through fluid gradient compositions, high-contrast typography, and flavor names that communicate both ingredient clarity and aspirational mood states, creating immediate shelf impact without sacrificing approachability.
