Packaging Designed by: Emily Norris-Jones

Happy Place

Article by: Branko Dimitrijević

Published Feb 20 2026 Updated Feb 28 2026

Happy Place Functional Beverage Packaging Design

Happy Place blends functional wellness with emotional storytelling through bold gradients and expressive naming. Designed by Emily Norris-Jones, the packaging captures both flavor and feeling, using color transitions and clean typography to position the brand as a refreshing, mood-boosting beverage for everyday balance.

This website uses a colour palette of 4 colours

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Technologies & Tools

Food & Beverage

Description

Team Behind the Design

Designer: Emily Norris-Jones
Client: Happy Place
Category: Packaging — Food & Beverage
Location: North Vancouver, Canada
Project Brief: Develop a vibrant, wellness-forward packaging system that communicates both gut health benefits and emotional uplift through expressive color, playful flavor naming, and strong shelf visibility.

Effective food & beverage packaging must balance health credibility with emotional appeal. Happy Place achieves this through fluid gradient compositions, high-contrast typography, and flavor names that communicate both ingredient clarity and aspirational mood states, creating immediate shelf impact without sacrificing approachability.

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