- Agency: Leyma Design
- Client: Hummey Honey
- Category: Packaging Design — Honey
- Location: Donostia-San Sebastián, Spain
- Project Brief: Design packaging that gives locally sourced honey a playful, contemporary identity while celebrating natural ingredients and creating a memorable shelf presence.
Honey doesn't need reinventing, but apparently the jar it sits in does. Hummey Honey figured that out by rounding off its containers until they echo the shape of its bumble bee mascot, so you're not just holding a jar, you're holding something with a bit of personality.
The closure gets the same attention as the body of the jar, and it's the detail that made juror Lucia Barbaresso take notice: "The bottle cap is particularly original; it's a very brilliant idea."
That same charm shows up in the logo. A soft, fuzzy bee outline overlaps a honeycomb's clean geometry, and somehow the curves and straight edges just get along, neither one fighting for attention.
Juror Andrea Owsinek-Brucker singled out the type in that treatment as a "bold font choice for logo treatment," well matched to the product.
The four flavors, Pure, Citrus, Smoky and Spiced, let the brand stretch a little without wandering off. Each one gets to feel like its own thing while still clearly belonging to the same family once they're lined up on a shelf.
The palette does a lot of quiet work here too. Warm honey gold paired with a soft, muted green skips the usual amber-and-brown honey clichés, so Hummey ends up looking fresh next to jars that all start to blur together after a while.
