- Agency: Leyma Design
- Client: Hummey Honey
- Category: Packaging Design — Honey
- Location: Donostia-San Sebastián, Spain
- Project Brief: Design packaging that gives locally sourced honey a playful, contemporary identity while celebrating natural ingredients and creating a memorable shelf presence.
Honey doesn't need reinventing, but apparently the jar it sits in does. Hummey Honey figured that out by rounding off its containers until they echo the shape of its bumble bee mascot, so you're not just holding a jar, you're holding something with a bit of personality.
That same charm shows up in the logo. A soft, fuzzy bee outline overlaps a honeycomb's clean geometry, and somehow the curves and straight edges just get along, neither one fighting for attention.
The four flavors, Pure, Citrus, Smoky and Spiced, let the brand stretch a little without wandering off. Each one gets to feel like its own thing while still clearly belonging to the same family once they're lined up on a shelf.
The palette does a lot of quiet work here too. Warm honey gold paired with a soft, muted green skips the usual amber-and-brown honey clichés, so Hummey ends up looking fresh next to jars that all start to blur together after a while.
