Standout Features:
- Letter cutouts
- Vibrant prints and patterns
- Minimalist design
Even though package designer Jane Wu's modern packaging design for Life Cosmetics had vibrant prints and patterns on the front panel, she placed it strategically to make the design more minimalist, which is on-brand for the product.
This packaging design highlights the letter cutouts of the brand name, adding a sense of quirk and fun to the design. This makes it one of the best modern packaging designs in the cosmetics industry and, thus, earns a spot in this list.
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