Standout Features:
- Dark theme
- Sharp product shots
- Minimalist typography
Croissants aren’t exactly a popular sweet snack option, especially for CIS countries. Well, with this packaging design for Ketler by Jamal Akbarov, it’s about time they entered the spotlight. Literally.
The peel-off paper features a stunning flat-lay shot of Ketler’s premium croissant with light shining down upon it. This image, against a pitch-black background, catches anyone’s attention and stimulates their sweet cravings.
To indicate the flavor, the designers also added realistic images of the ingredients infused into the chocolates, such as coconuts, oranges, and cherries.
With this dramatic presentation, omitting the extra product labels and using a single sans serif font for the typography is a great design move. The minimalist layout didn’t come out as dull, thanks to the bold and bright colors of the copy.
