Lipton Iced Tea

Lipton Iced Tea Packaging Design
Article by Mladen Milosevic
Last Updated: January 07, 2025

Standout Features:

  • Canned packaging
  • Light and playful illustrations
  • Prominent logo placement

Packaging designer Mary Joe Silva's take on Lipton Iced Tea is a sleek canned drink with a vibrant color story that immediately stands out on the shelves. Its simple but playful illustrations and colors indicate the flavor, making it easy for consumers to distinguish between them.

The prominent placement of the Lipton logo reinforces brand recognition and makes it instantly identifiable to consumers. This packaging design balances visual appeal with the practicality of a refreshing on-the-go beverage.

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Mladen Milosevic
Mladen Milosevic
Content Specialist
Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.
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