Luxy

Standout Features:

• Minimalistic and elegant
• Color palette alludes to the luxurious quality
• Classy typography

Luxy is a premium extra virgin olive oil with an adequately high-end elegant packaging design created by Superfluido.

The ultra-minimal visual appearance relies on the hardcover with a pleasant texture, with gold stamping as a central feature of the design and a classy red logotype.

With severely limited visuals, this packaging leans on the color palette to invoke the customers’ curiosity.

While the black makes this box mysterious and makes you wonder about its contents, the red in the logo inspires action and provides the needed assertiveness. The shiny gold exemplifies the brand’s high-quality standards, with the visuals presenting an even more minimal brand logo iteration.