Packaging Designed by
Rebecca Lacroix Rebecca Lacroix

Mixed Up Drinks

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Mixed Up Drinks Packaging Design by Rebecca Lacroix
Mixed Up Drinks introduces a bold, contemporary packaging system designed to stand out in a crowded premium mixer market. Playful typography, vibrant flavor cues, and layered illustrations create strong shelf impact while signaling a modern, alcohol-free alternative. The refreshed identity positions the brand to compete confidently with established heritage mixers.
Vibrant patterns command shelf attention
Vibrant patterns command shelf attention
Playful branding differentiates in a premium market
Playful branding differentiates in a premium market
This website uses a colour palette of 4 colours
  • #C0A28E
  • #949269
  • #8CB0A6
  • #FCFCFC
Technologies & Tools
Description
Team Behind the Design
  • Designer: Rebecca Lacroix
  • Client: Mixed Up Drinks
  • Category: Packaging Design — Food and Beverage
  • Location: Toronto, Canada
  • Project Brief: Create a disruptive beverage packaging design that competes with established premium mixer brands such as Fentimans, Fever-Tree, and Belvoir Fruit Farms, while maximizing shelf appeal and brand memorability.

In a crowded retail environment, beverage packaging lives or dies by shelf visibility. Mixed Up Drinks leverages bold color blocking and oversized circular motifs to create instant visual recognition and strong flavor differentiation.

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