Standout Features:
- Noodle-like logotype
- Cute hand-drawn illustrations
- Pun humor
Noods is a startup business that wants its customers to have as much fun eating its products as it made them. The brand was looking for ways to indicate its no-preservatives policy imaginatively and playfully.
They partnered Fishfinger to deliver their message. And the agency hit the nail on the head when they came up with a visual identity heavily inspired by nostalgia and the 90’s cartoons era. The designs perfectly embody the product's USP.
In an endless field of minimalistic by-the-book designs, Noods made a statement with its playful, over-the-top design filled with numerous pen-drawn illustrations. The colors are loud, and the drawings are accompanied by pun-based humor that makes you smile and reminisce.
The childish imagination stays intact, with the logotype written in cursive and seemingly spelled out from a single noodle.
Overall, this design’s unique way of portraying a product as simple as noodles proves that you don’t have to follow the tide of time to make something special.
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