Revivo

Standout Features:

• Prominent stylized fruit illustrations
• Script logo paired with clean sans-serif
• Pastel color system differentiating flavor variants

For a modern beverage line like Revivo's "Energy Infusion" drinks, the packaging needs to do a few key jobs well: grab your attention on the shelf and make it super clear exactly which flavor you're picking up. Shira Bentley Illustrator designed a whole system for their cans clearly aiming for that clean, modern, and very illustration-heavy look.

Each can draws attention with those large, stylized fruit illustrations of bright lemons or juicy oranges. They're done in a modern, flat graphic style that pops against the pastel backgrounds, bringing the focus on the specific flavor. Using familiar fruit imagery like this — and rendered in such a cute way — makes the flavors and brand stand out.

The typography here uses a nice dynamic pairing to anchor the brand identity well. You see "Revivo" displayed up top and the can’s flavor in a crisp, handwritten script font, which works well against the clean, thin sans-serif (written in all caps) used for the words “Energy Infusion,” which is colored in a brighter tone-on-tone similar to the fruit illustrations.

Distinct pastel colors — pale yellow, light peach, light pink — identify each flavor variant immediately. This color-coding allows quick differentiation on shelves but ensures the line maintains a cohesive, light feel. The pastel palette feels contemporary and is great for brand recognition, seeing it as unique to other energy drinks.

This specific packaging design is a picture-perfect representation of how clear ingredient illustrations, a readable typographic pairing, and a well-thought-out color palette can communicate both flavor cues and a brand's personality. If you’re looking to break into your market, make sure your food and beverage packaging looks and functions well.