TIKITHAI PAN

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TIKITHAI PAN Packaging Design
Article by Mladen Milosevic
Published Jul 31 2024
|
Updated Jan 07 2025

Standout Features:

  • Loud patterns
  • Colorful and vibrant
  • A reflection of Thai culture

TIKITHAI PAN is the first authentic Thai street food in Lviv, Ukraine. So, Directa Design Bureau captured the opportunity to develop the most fun custom packaging design symbolizing the experience of walking down Thai streets.

The carton packaging box is full of vibrant colors that intertwine and build a beautiful mosaic of patterns to represent the diversity of crowded Thai streets. Each box combines six customized patterns, created using different color palettes or contrasting shades to make this funky, chaotic but attractive design.

The big red logo is printed on two opposing sides of the packaging, and since the emblem is completely red, it’s easily discernable from the color bomb surrounding it.

This custom packaging design doesn’t only bring the distinctive taste of the food but also elements that contribute to the Thai lifestyle.

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