Tiny Bastards

Standout features:

• Fun illustrations
• Clean and minimal
• Punchy attitude

TINY BASTARDS is an independent (badass) brewery in the city of Guadalajara, Jalisco. Their beers, donning unusual styles and bold personalities, are perfect to accompany companions to a good ol’ barbecue in the backyard (and share it with some unwanted guests as well).

Since no single craft beer brand dominates the market, standing out requires labels that are more than appealing. It requires attitude. Tiny Bastards is all about attitude and Studio Carino showcased it perfectly.

The simplistic, clean label relies on its witty illustrations or different “species” of the brewery’s namesake. They represent somewhat of a vengeful animal we deemed a vermin in times past. Each one, naughty raccoon (Porter), troublemaking sparrow (blonde beer), and intimidating squirrel (IPA) hold a weapon of choice, traditionally used to fend them off.

The creative imagery combined with the candid tagline: “This Sh*t Ain’t Fo Weak People” is just enough to turn some heads.