Standout Features:
- Illustrated vineyard motifs
- Layered typography with a vintage-modern feel
- Editorial food photography
We are looking at a hospitality print design that had to be both classic and contemporary. For a restaurant that started in 2018 and is already expanding, the brand needed to feel established yet fresh. This menu achieves that perfect balance.
Throughout the menu, you'll see fine-lined vineyard illustrations in warm sepia tones framing the content.
These include grape vines curling across the margins, panoramic countryside sketches, and a rustic house nestled in rolling hills on the cover.
The engraving-style line work references Portuguese wine culture and rural tradition, evoking a deep sense of authenticity and artisanal craftsmanship.
A thoughtful mix of typefaces defines the menu's design. The main headings use a rustic serif with a washed-out, woodblock feel. This is combined with elegant italics and script for accents and a simple sans-serif for the main descriptions and prices.
The result of this pairing is a design that feels both classic and contemporary. The serif font’s weight gives a visual gravity to the page and speaks to time-honored recipes. The sans-serif ensures the menu has a modern and clean appeal.
High-resolution photos with a warm and inviting lighting style are used throughout the menu. The signature dishes are presented in an editorial fashion, often with props like wine glasses that help to set a sophisticated scene.
This is a great example of using photography to tell a story. The images don't just show you what a dish looks like; they show you what it feels like to eat at the restaurant, and research shows that high-quality, appetizing depictions of food can substantially boost perceived taste and value.
ONYX’s print design for Adega das Francesinhas is a triumph of layered storytelling and sensory alignment. The key lesson here is that a great menu should be more than just a list of food; it should be a brand ambassador.
A restaurant's menu is the first real taste a customer gets of your brand, making its design a critical part of the dining experience.
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