- Designer: Everyone Hates Elon
- Category: Print Design — Signs
- Project Brief: Create guerrilla signage that uses lenticular imagery and provocative messaging to challenge Meta smart glasses and raise awareness of privacy concerns.
Print activism works by borrowing the credibility of the format it hijacks. These street signs do that by hiding inside real JCDecaux bus stop ads near Meta's UK headquarters, so a commuter reads them as official Meta placements before the message turns.
The lenticular trick is the whole idea. As a pedestrian walks past, the glossy Meta portrait shifts to a skeleton and the line "WE'RE ALWAYS WATCHING," which makes the surveillance point physically, through motion, rather than just stating it.
The copy weaponizes Meta's own brand voice against it. Clean type, the Ray-Ban and Meta lockups, and taglines like "Glasses for people who don't do consent" and "Pervert Glasses" sit exactly where real product claims would, so the parody stings because it looks authentic.
Everyone Hates Elon built the work to spread past the shelter it sits in. A QR code inviting people to "add your name" turns a static poster into a campaign entry point, and the "pervert glasses" framing gave social media a label that traveled far beyond a single London street.
