Standout Features:
- Modular grid
- Immersive, full-bleed architectural photography
- Bold accent framing
For Atrium Vale, a Brazilian company with a passion for authentic stone products, Valério Design created a print catalog that targets architects and discerning homeowners.
The catalog uses a modular, grid-based layout to alternate between application photography, technical diagrams, and material swatches.
Across the spreads, structured boxes showcase various stone patterns with top-down views, placement guides, and other important measurements. This allows users to easily compare the different textures and configurations.
From poolside facades to interior living spaces, the catalog is rich with full-bleed, high-resolution architectural imagery.
The photographs are placed to showcase real-world applications of Atrium Vale’s stones, framing them in natural light and elegant settings.
A 2017 MarketingSherpa survey revealed that print is the most trusted advertising channel for consumers when making a decision.
Here, the way the clean compositions and professional lighting mirror the look of editorial architecture magazines makes for a credible catalog print design.
You'll see a bold, sunset orange color used as a framing device in this catalog. The color is used for the side panels and title bars. It’s a great way to add a pop of color to the page and to create a sense of cohesion.
Valério Design's focus on real-world application photography over isolated product shots is a crucial insight. It creates a sense of trust that feels more genuine than polished 3D renders ever could.
Your product catalog should show your products in real-world settings to help customers imagine their applications.
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