Print Designed by: Invisual Studio

Bleu Soleil

Article by: Jermaine Dela Cruz

Published Feb 02 2026 Updated Mar 04 2026

Bleu Soleil is a coastal beach bar providing a relaxed and sophisticated atmosphere. Invisual Studio developed a direction that blends elegant and casual aesthetics to convey a vintage feel relevant to modern audiences. This work features deep navy and cream tones paired with hand-drawn illustrations across menus, coasters, and signage.

Bleu Soleil (slide 2) — Consistency through **restrained typography** and small cocktail-themed **iconography**

Bleu Soleil (slide 3) — **Minimal color palette** and **illustrated figures** maintain the brand’s personality on any medium

Bleu Soleil (slide 4) — Deep navy creates **strong contrast** and improves readability in low-light settings

This website uses a colour palette of 4 colours

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Technologies & Tools

Description

Team Behind the Design

Agency: Invisual Studio
Client: Bleu Soleil
Category: Print Design — Hospitality
Location: Bandung, Indonesia
Project Brief: Develop a cohesive visual identity and print collateral for Bleu Soleil, translating the restaurant’s relaxed coastal personality into illustrated menus, brand graphics, and tactile materials that reinforce storytelling and atmosphere across the dining experience.

Bleu Soleil’s print identity treats menus and collateral as extensions of the restaurant’s atmosphere. Hand-drawn illustrations, relaxed typography, and warm color accents create a casual Mediterranean mood while keeping information clear for diners. The cohesive system shows how illustration and layout can strengthen hospitality print designs.

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