Standout Features:
- Bold sans-serif typography
- Minimalist palette and premium print finishes
- Geometric peak icon and patterns
For a brand consultancy boldly calling itself "Identity Gurus," Brand Peak required a business card reflecting this exact confidence of its design expertise. As such, Frillie explored premium print techniques and strong visual elements to craft a print design that projected what the brand is all about.
What immediately jumps at readers is the name "BRAND PEAK" and the way it employs a robust sans-serif font that’s capitalized (except for a stylized lowercase “e”) and is tightly spaced. This gives the text substantial weight on the business card and keeps the brand name top of mind.
Additionally, the concepts utilize a minimalist color palette to great effect across all card variations. It focuses consistently on contrasting between black/dark grey and white. Plus, applying print finishes like embossing paired with the design name’s almost imperceptible, just-a-tad-darker color make the design more tactile and much more modern.
Finally, a simple geometric peak icon clearly references the brand name at the back of the card. Background patterns derived from the same brand iconography also introduce another layer of interest, all while keeping the minimalist theme cohesive.
If there’s one thing to be gleaned from this project, it’s that investing seriously in sophisticated card design is investing in the power to set high client expectations from the first touchpoint. Especially for agencies working in branding and identity, every opportunity — especially print collateral — should be a portfolio in its own right.
