Standout Features:
- Greek and Roman elements
- Earthy color scheme
- Greek icons used as decorative elements
Wilcox, a museum rebranding project by Bhroovi Gupta, challenges traditional representations of classical history through a thoughtful and inclusive design approach.
The design draws inspiration from iconic Greek and Roman elements, reimagining them in a fresh and contemporary way. Bhroovi Gupta subtly incorporated these elements into the visual identity, connecting to the museum's focus on classical history while signaling a departure from conventional aesthetics.
The color palette features a range of earthy tones that intentionally reflect the diversity of human skin tones. This conscious choice directly challenges the whitewashing prevalent in traditional depictions of classical statues, promoting a more inclusive and accurate representation of history.
Familiar Greek icons are utilized as decorative elements throughout the design, adding a touch of cultural richness and visual interest. These icons, however, are not merely ornamental; they serve as subtle reminders of the historical context while also contributing to the overall aesthetic appeal of the rebranding.
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