Erika
- 2,088
- View Print

Article by Mladen Milosevic

Last Updated: January 07, 2025
A new corporate identity was created for both The Eika Group and The Eika Alliance banks by the scandinavian agency called Mission. The new identity design is a brilliant example of smooth, crisp, and simple design supported by a custom typeface and great color palette.

The green colors and the imagery inspired by nature gives a sense of lightness and trust, making customers feel that the bank actually cares about them and their environment. The slogan created for this new identity reveals exactly that: “Ved din side” (which means 'At your side'). The name ‘Eika’ means 'The Oak' and intends to represent long-term financial strength, and inspire customer orientation and growth.
Eika is a best print design in the Banking & Finance industry.
- 2,088
- View Print
- Industries:Banking & Finance
- Types:Brochures
Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.