Scottish Chambers Print Design Bridges Two Hemispheres Effortlessly
The multipage booklets reveal the organization’s identity with a striking, contrasting design that depending on the event, utilizes a distinctive color scheme catering to a specific audience.
For example, the Global Business Dinner print design sports a garish red cover that honors the esteemed guest, his Excellency Liu Xiaoming, Ambassador of the People’s Republic of China.
On the other hand, the majority of print designs utilize the blue-white color combination. In such a case, prevalent whiteness isn’t only used as a negative space that accentuates the content. It is in fact, one of the defining colors of Scotland’s national flag.
The typography is easy on the eye and makes reading a pleasurable experience, while the combination of premium printing technology and a geography-bridging color palette conveys the feeling of an organization that is at the top of its game as a respected industry leader.
The selected typeface adds a deeper level of clarity and forms a content breakdown that is easy to comprehend.
Launch also worked with language interpreters on the Chinese material to ensure that the translation was accurate and utilized image manipulation to seamlessly merge Scotland with China.