PlayStation Creative Recruitment Campaign

Standout Features:

• Gradient-mapped
• PS Symbols
• A red line breaks the monotony

PlayStation works hard, so we can play hard. Fuzzer designed a couple of creative posters to help the brand boost its workforce while maintaining its gamer lifestyle.

The posters are gradient-mapped and feature a standard male and female gamer in a hoodie, holding a PS controller. The blue monotony is contrasted with a neon red marker that stretches on the right side of their faces.

Each poster contains a short copy and the iconic pixelated symbols found on the PS controller set, two of them serving as “pickable” options and two acting like CTAs at the top and the bottom of the posters.