Standout Features:
- Blue and orange gradient
- Legible font
- Clean layout
The San Francisco Frozen Film Festival 2022 print design by Arina Anoschenko weaves branding elements and thematic imagery, resonating deeply with the audience while celebrating the art of film.
A blue and orange gradient graces the billboards and cover of the guide, serving as a subtle yet effective branding element. This gradient also adorns the titles inside the guide, creating a unified and visually appealing aesthetic throughout the print material.
The iconic San Francisco Bridge on the cover provides a strong visual anchor and immediate recognition, drawing a connection between the festival and its host city. Meanwhile, the film tape border infuses the design with a distinctly filmographic vibe, enhancing thematic relevance.
The legible font and clean layout add a sophisticated touch, making the cover page resemble a movie poster that engages film enthusiasts.
