The Tea Tips Bag

Standout Features:

• Creative brand name presentation
• Clean geometric outline
• Italicized classic serif font

Developing a powerful brand strategy and applying it to print design often prompts designers to take creative risks. In this case, WhyNotDesign took a massive one for its packaging creation for The Tea Tips Bag, which totally paid off.

Entirely omitting the brand name is a huge risk, but the designers made it work. Unlike other products with logos and brand names clearly displayed, this tea brand only has the word “THE” printed on the bag.

Why?

Simple – the brand believes that every bag of tea is worthy of being called "THE," and every tea bag deserves emphasis. From a marketing standpoint, it works! It creates curiosity and makes the consumers fixate on a single word that’s still associated with the brand name.

Brand recall, check!

It also helps that the word is written in a geometric and bold sans-serif font for greater focus.