Standout Features:
- Bold, energetic color palette
- Clear and professional typography
- Consistent brand identity across materials
X — SPIRIT is an emerging outdoor sports training start-up focused on offering dynamic and personalized training services. To reflect the brand’s energetic nature and commitment to promoting fitness, Eleonora Laas designed a print identity that conveys both professionalism and vitality.
The use of a bold, energetic color palette — with bright greens and contrasting blues—immediately draws attention and conveys a sense of action and vitality. The combination of these colors not only energizes the brand's presence but also aligns perfectly with the outdoor, active environment where the training takes place.
Whether on business cards or promotional flyers, the clean, easy-to-read fonts create a sense of reliability and trust, which is crucial for a service that aims to build long-term client relationships. This typographic choice enhances the professionalism of X — SPIRIT, while allowing the brand's energetic visual elements to shine.
From business cards to promotional pens, the brand elements remain consistent, reinforcing the core message of personal growth through outdoor physical activities. This cohesive approach strengthens the overall impression of the brand, making it feel unified and well-established even as a new start-up.
In conclusion, X — SPIRIT's professional services print design captures the essence of the brand: energetic, focused, and professional. The bold colors, clear typography, and cohesive identity make this design both eye-catching and functional, successfully translating the spirit of outdoor training into visual form.
