- Agency: Rachel Turk
- Client:YETI
- Category: Print Design — Poster Campaign
- Location: Wellington, Florida, United States
- Project Brief: Reposition YETI as the silent yet critical companion in extreme, solitary environments through a visually restrained, high-impact print campaign.
Recognizable poster designs rely on clarity at scale and emotional immediacy. This execution achieves both by pairing vast, high-contrast landscapes with restrained branding, allowing YETI’s presence to feel embedded in the environment rather than imposed upon it.
